By Chris Wendel

Over the years, I have heard all kind of different business concepts. Some never made it past the scribbled napkin stage, while others that  had little initial promise became thriving businesses. The point is that no one knows at first glance if a business concept is worth its salt until its market and financial feasibility are determined.

With this in mind, we are present a segment in our weekly radio show “Small Business Focus” titled “half-baked or true business concepts”, featuring a business model that is an actual functioning business –or- one that is totally fabricated. Vic McCarty, the co- host for the “Small Business Focus” tries to guess each week if the concept described is real or made up. Join us this week from 10:30 – 11 am on WMKT 1270 AM to hear the latest “half-baked or true business concept”.

Our first “half-baked or true business concept” was called Mobile Dolphin Tank, which was actually an idea borrowed from Kevin Wildes, a frequent guest on the www.grantland.com podcast with Bill Simmons. The concept involves an 18 wheel truck that travels from town to town with tanks of dolphins. Like a circus the Mobile Dolphin Tank sets up shop for a few days and children are able to fulfill their life-long dream of cuddling and kissing a live dolphin, similar to an expensive SeaWorld experience.

Over the past few years we discussed everything from square watermelons that are easy to ship to cat cafes. What is this week’s half baked (or true) idea? Tune in or listen to the library of podcasts on smallbusinessfocus.org.